Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your The Body Shop shopping experience:
1. Compare - without doubt the biggest advantage that the The Body Shop offers shoppers today is the ability to compare thousands of The Body Shop at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a The Body Shop? Wrong! If the The Body Shop is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about The Body Shop then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling The Body Shop? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about The Body Shop and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your The Body Shop wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your The Body Shop then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the The Body Shop site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about The Body Shop, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your The Body Shop, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
, Hong Kong.,
Norway, Canada.
The Body Shop International plc, known as
The Body Shop, has over 2,000 stores in more than 50 countries. The company, headquartered in Littlehampton,
West Sussex, England, was founded by
Anita Roddick and is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp. The Body Shop became known for its commitment to its core values which support a wide range of issues around the globe. Its slogans included: Against Animal Testing,
Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet.http://www.thebodyshop.com/bodyshop/values/index.jsp?cmre=default-_-Footer-_-ValuesPassion Made with Pass!on
History
In 1970, Anita Roddick visited the San Francisco Bay Area, and encountered a store on Telegraph Avenue in Berkeley selling shampoos, lotions, and body creams. The store, founded by two local entrepreneurs and called "The Body Shop", publicised environmental concerns, and offered customers discounts for bringing in their own bottles instead of using new ones from the store.
On 27 March 1976, the first The Body Shop opened at 22 Kensington Gardens, Brighton,http://thebodyshop.com/bodyshop/company/index.jsp?cm_re=default-_-Footer-_-About_Us. Roddick started The Body Shop to create a livelihood for herself and her two daughters while her husband, Gordon, was trekking across the Americas.
There are many stories about the start of the company including how it opened next to an undertaker, who complained to the local council about the name of the store. The local bookmaker nearby took bets on how long it would be before The Body Shop closed. In response to this opposition, Roddick wrote a letter to the council stating that she was a housewife with children trying to make a living. The original logo and product labels were designed by an art student, Jeff Harris, who was paid £20.
The Body Shop has always had many controversies surrounding it,including several related to marketing campaigns the company has run such as the Ruby campaign. The company created an obese doll in the likeness of Barbie that came with the tag line, "There are 3 billion women in the world and only 8 that look like supermodels"
Mattel later sued the company for copyright infringement The company stopped the campaign but by that time the word had got out and Roddick had made her point. The company operated that way for most of its first 20 years. Roddick was the controversial figurehead that would always stir up some trouble somewhere in the world because of something she said, including the time she spoke out against the Iraq war. The company and Roddick received harsh criticism.
Early success
The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. Its
stock was floated on London's Unlisted Securities Market in
April 1984, opening at 95p. In January 1986, when it obtained a full listing on the
London Stock Exchange, the stock was selling at 820p. By 1991 the company's market value stood at £350 million ($591 million).
There were other achievements as well including being instrumental in banning animal testing for cosmetic purposes in the U.K.
In March 2006, The Body Shop agreed to a £652.3 million takeover by
L'Oreal. It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years ago, would make £130 million from the sale.
There was a huge controversy due to the fact that L'Oréal still tests on animals, which contradicts The Body Shop's core value of Against Animal Testing. There were many boycotts around the globe from customers and other retailers, especially in the United Kingdom where the company has its headquarters. Roddick had to go on the news and face harsh criticism from the public. She addressed it directly in an interview with The Guardian, which reported that "she sees herself as a kind of "trojan horse" who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and working with the company 25 days a year Roddick will be able to have an input into decisions."
Social activism
From early on, The Body Shop reflected the activism of its founder through billets posted on shop windows to sponsorship of local charity and community events. Roddick criticized what she considered the environmental insensitivity of the industry and traditional views of beauty, and aimed to change standard
corporation practices Roddick said: "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses".
In 1986, The Body Shop formed an alliance with
Greenpeace, campaigning to "Save the Whales", despite some concerns among franchisees that the head office was becoming too political. By 1990 Roddick had switched allegiances to Friends of the Earth, following disagreements with Greenpeace.
The Body Shop also promotes values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries. The first CT activity in 1986 was a footsie roller which was supplied by a small community in Southern India (today known as Teddy Exports) and still a key CT supplier The Body Shop - Values & Campaigns - Our Values - Support Community Trade. Since then, The Body Shop has found many trade partners in over 24 different countries that often are overlooked by the local as well as the global society. Criticisms have been made of the programme, however, by fair trade activists. "The company’s prominently displayed claims to pay fairer prices to the Third World poor covered less than a fraction of 1 per cent of its turnover," wrote
Paul Vallely, the former chair of Traidcraft, in the obituary of
Anita Roddick published in
The Independent on 12 September 2007.
The Body Shop Foundation
The Body Shop Foundation supports innovative global projects working in the areas of human and civil rights and environmental and animal protection. It is The Body Shop International Plc's charitable trust funded by annual donations from the company and through various fundraising initiatives.
The Body Shop Foundation was formed in 1990 to consolidate all the charitable donations made by the company. To date, The Body Shop Foundation has donated over £9.5 million sterling in grants. The Foundation regularly gives gift-in-kind support to various projects and organisations such as Children On The Edge (COTE).http://childrenontheedge.org
Community Trade (formerly Trade not Aid)
By 1991, The Body Shop's "Trade Not Aid" initiative with the objective of "creating trade to help people in the Third World utilise their resources to meet their own needs" had started a paper factory in Nepal employing 37 people producing bags, notebooks and scented drawer liners. Another initiative was a 33,000 square foot (3,000 square metre) soap factory in the depressed
Glasgow suburb of
Easterhouse, whose payroll included 100 residents, some previously chronically unemployed.
Sometimes considered
anti-capitalist or against
globalization, The Body Shop philosophy is in fact in favour of international marketplaces. The chain uses its influence and profits for programmes such as Trade Not Aid, aimed at enacting fair labour practices, safe working environments and pay equality.
The Body Shop is banned in China, because cosmetics sold there have to be tested on animals, according to Roddick. BBC: The Magazine Monitor
The Body Shop has undertaken periodic independent social audits of its activities The Body Shop Values Report.
Products
The Body Shop carries a wide range of products for the body, face, hair and home. As of June 2007, The Body Shop became 100% vegetarian, although some products still include ingredients such as beeswax, preventing the company from becoming fully vegan. The company is best known for its Body Butters, which are available in a variety of fragrances.
65% of the companies products will contain community traded ingredients by the end of 2008 and the company spent over $12 million on Community Traded ingredients in 2006.
References
External links
- Official Body Shop International Web site
- "Body Shop Scrutinized" from Investing For A Better World, September 1994
- Neoliberal Ecopolitics and Indigenous Peoples: The Kayapo, The “Rainforest Harvest,” and The Body Shop
,
Hong Kong.,
Norway,
Canada.
The Body Shop International plc, known as
The Body Shop, has over 2,000 stores in more than 50 countries. The company, headquartered in Littlehampton, West Sussex,
England, was founded by Anita Roddick and is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp. The Body Shop became known for its commitment to its core values which support a wide range of issues around the globe. Its slogans included: Against Animal Testing,
Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet.http://www.thebodyshop.com/bodyshop/values/index.jsp?cmre=default-_-Footer-_-ValuesPassion Made with Pass!on
History
In 1970, Anita Roddick visited the San Francisco Bay Area, and encountered a store on Telegraph Avenue in Berkeley selling shampoos, lotions, and body creams. The store, founded by two local entrepreneurs and called "The Body Shop", publicised environmental concerns, and offered customers discounts for bringing in their own bottles instead of using new ones from the store.
On 27 March 1976, the first The Body Shop opened at 22 Kensington Gardens, Brighton,http://thebodyshop.com/bodyshop/company/index.jsp?cm_re=default-_-Footer-_-About_Us. Roddick started The Body Shop to create a livelihood for herself and her two daughters while her husband, Gordon, was trekking across the Americas.
There are many stories about the start of the company including how it opened next to an undertaker, who complained to the local council about the name of the store. The local bookmaker nearby took bets on how long it would be before The Body Shop closed. In response to this opposition, Roddick wrote a letter to the council stating that she was a housewife with children trying to make a living. The original logo and product labels were designed by an art student, Jeff Harris, who was paid £20.
The Body Shop has always had many controversies surrounding it,including several related to marketing campaigns the company has run such as the Ruby campaign. The company created an
obese doll in the likeness of Barbie that came with the tag line, "There are 3 billion women in the world and only 8 that look like supermodels" Mattel later sued the company for copyright infringement The company stopped the campaign but by that time the word had got out and Roddick had made her point. The company operated that way for most of its first 20 years. Roddick was the controversial figurehead that would always stir up some trouble somewhere in the world because of something she said, including the time she spoke out against the Iraq war. The company and Roddick received harsh criticism.
Early success
The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. Its stock was floated on London's
Unlisted Securities Market in
April 1984, opening at 95p. In January 1986, when it obtained a full listing on the London Stock Exchange, the stock was selling at 820p. By
1991 the company's market value stood at £350 million ($591 million).
There were other achievements as well including being instrumental in banning animal testing for cosmetic purposes in the U.K.
In March 2006, The Body Shop agreed to a £652.3 million takeover by
L'Oreal. It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years ago, would make £130 million from the sale.
There was a huge controversy due to the fact that L'Oréal still tests on animals, which contradicts The Body Shop's core value of Against Animal Testing. There were many boycotts around the globe from customers and other retailers, especially in the United Kingdom where the company has its headquarters. Roddick had to go on the news and face harsh criticism from the public. She addressed it directly in an interview with The Guardian, which reported that "she sees herself as a kind of "trojan horse" who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and working with the company 25 days a year Roddick will be able to have an input into decisions."
Social activism
From early on, The Body Shop reflected the activism of its founder through billets posted on shop windows to sponsorship of local charity and community events. Roddick criticized what she considered the environmental insensitivity of the industry and traditional views of beauty, and aimed to change standard corporation practices Roddick said: "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses".
In
1986, The Body Shop formed an alliance with
Greenpeace, campaigning to "Save the Whales", despite some concerns among franchisees that the head office was becoming too political. By 1990 Roddick had switched allegiances to Friends of the Earth, following disagreements with Greenpeace.
The Body Shop also promotes values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries. The first CT activity in 1986 was a footsie roller which was supplied by a small community in Southern India (today known as Teddy Exports) and still a key CT supplier The Body Shop - Values & Campaigns - Our Values - Support Community Trade. Since then, The Body Shop has found many trade partners in over 24 different countries that often are overlooked by the local as well as the global society. Criticisms have been made of the programme, however, by fair trade activists. "The company’s prominently displayed claims to pay fairer prices to the Third World poor covered less than a fraction of 1 per cent of its turnover," wrote Paul Vallely, the former chair of Traidcraft, in the obituary of Anita Roddick published in
The Independent on 12 September 2007.
The Body Shop Foundation
The Body Shop Foundation supports innovative global projects working in the areas of human and civil rights and environmental and animal protection. It is The Body Shop International Plc's charitable trust funded by annual donations from the company and through various fundraising initiatives.
The Body Shop Foundation was formed in 1990 to consolidate all the charitable donations made by the company. To date, The Body Shop Foundation has donated over £9.5 million sterling in grants. The Foundation regularly gives gift-in-kind support to various projects and organisations such as Children On The Edge (COTE).http://childrenontheedge.org
Community Trade (formerly Trade not Aid)
By 1991, The Body Shop's "Trade Not Aid" initiative with the objective of "creating trade to help people in the
Third World utilise their resources to meet their own needs" had started a paper factory in
Nepal employing 37 people producing bags, notebooks and scented drawer liners. Another initiative was a 33,000 square foot (3,000 square metre) soap factory in the depressed Glasgow suburb of
Easterhouse, whose payroll included 100 residents, some previously chronically unemployed.
Sometimes considered anti-capitalist or against
globalization, The Body Shop philosophy is in fact in favour of international marketplaces. The chain uses its influence and profits for programmes such as Trade Not Aid, aimed at enacting fair labour practices, safe working environments and pay equality.
The Body Shop is banned in China, because cosmetics sold there have to be tested on animals, according to Roddick. BBC: The Magazine Monitor
The Body Shop has undertaken periodic independent social audits of its activities The Body Shop Values Report.
Products
The Body Shop carries a wide range of products for the body, face, hair and home. As of
June 2007, The Body Shop became 100% vegetarian, although some products still include ingredients such as
beeswax, preventing the company from becoming fully vegan. The company is best known for its Body Butters, which are available in a variety of fragrances.
65% of the companies products will contain community traded ingredients by the end of 2008 and the company spent over $12 million on Community Traded ingredients in 2006.
References
External links
- Official Body Shop International Web site
- "Body Shop Scrutinized" from Investing For A Better World, September 1994
- Neoliberal Ecopolitics and Indigenous Peoples: The Kayapo, The “Rainforest Harvest,” and The Body Shop